For over 33 years, Jeffery Orrell has established a proven record of success within the professional personal hair care industry. Beginning his career in 1987, as a Distributor Account Executive representing AVEDA, Jeffery quickly developed a reputation for improving the retail business of the salons he serviced. In 1991, ED Wyse Aveda of the Pacific Northwest recruited him to take their business to the next level. Jeffery eventually took advantage of an opportunity to move up to the manufacturing level as Sales Director, joining ABBA Pure & Natural Hair Care, where he successfully established and managed the company’s distribution channels.
When ABBA sold in 1996, Jeffery returned to distribution with the purchase of Rocky Mountain Salon Consultants, a professional beauty products distributor, which he successfully operated until 1998, when he married. He left the Beauty Industry and relocated back to California to work with Join Soon Electronics MFG that produced cutting edge connectivity and wireless technology. This experience became very valuable in 2000, when Jeffery received a call by former ABBA Co-Founder, Jim Markham, to collaborate a new professional hair care brand, that eventually became – Pureology. Jeffery successfully served as Pureology’s Vice President & Co-founder until it’s sale to L’Oreal in 2007. That same year, Jeffery opened Aspire Salon and Spa in Scottsdale, AZ.
Between the years of 2007 and 2009, under the umbrella of his professional consulting firm, JKO International Consulting, Inc., Jeffery effectively opened distribution channels for FHI heat and became a partner with Enjoy Haircare. After which time he began work on yet another professional personal hair care brand with Cosway Company called NEUMA. On September 17th, 2010, NEUMA was introduced to the salon industry, and today NEUMA is distributed throughout North America the EU, LATAM, APAC, Amazon and NEUMA BEAUTY.COM.
-San Diego State, BA, 3.58 GPA
- 3.5 Seasons Houston Astros Minor League Affiliate
-Envirotrends, President/Owner, Residential and Commercial Landscaping
- Aveda, Account Executive
-ABBA, Director of Sales
-RMSC, Distributor President/Owner
-Pureology, Vice President/Co-Founder
- Aspire Salon & Spa, President/Co-Founder
Can rinsing your hair pollute the environment? Indeed, and in fact, it typically does. Most personal care products are loaded wit…